I’m born in Russia, bred in Britain and currently living on the steps of Sacré Coeur (well, 450m away).

With 15 years of experience, I sharpened my creative and strategic skills at FutureBrand, Ogilvy, Merrill Lynch and Cambridge University.

Anastasia standing in front of brick wall
Black and white line drawing of a cartoonish tornado.

Why work with me

Clarity from complexity

With a background in science and investment banking, I understand complex business models. I break them down into clear, compelling narratives, without losing depth. If people don’t understand it, they won’t engage with it.

Agile thinker

My career has been anything but linear—neuroscience, finance, fashion startup, advertising, strategy. I’ve worn multiple hats, failed,  learned, and evolved. This cross-industry experience fuels fresh ideas and innovative solutions.

Impact-driven

Each shift in my career has brought me closer to the impact I want to make. Impact isn’t just about growth, it’s about meaning. I believe the best work leaves a lasting mark, and that’s what drives me forward.

Positive energy partner

We're not robots. Energy and collaboration matter. Even in high-pressure environments, I problem-solve with creativity, resilience, and humour. Things might go awry, but mistakes can sometimes lead to magic. Just remember to be kind.

What others say about me.

  • What I personally appreciated a lot during our collaboration was her always proactive approach showing initiative and finding ways to achieve the outcome, sometimes against all odds. Anastasia has an authentic and clear communication style and refreshing sense of humour even when faced with tight deadlines or tasks that seem impossible.

    Anastasiya Zorina

    Sanofi - Head of Corporate Brand

  • Anastasia makes things happen. It’s that simple- when she has a mission, she puts every ounce of her intelligence and ability towards bringing it to life. You can’t put her in a box - she’s strategic and operational, sees the big picture and the smallest details. At the core, Anastasia is an incredible partner I absolutely loved working with.

    Katie Vanhoutte

    FutureBrand - Head of Strategy

  • Anastasia’s creative and strategic thinking was on point, and she collaborated brilliantly with cross-functional teams, ensuring seamless execution of all campaign initiatives. I highly recommend Anastasia, she’s smart, genuine and committed, and am confident she will positively impact any organisation, big or small!

    Maria Tasso

    Expedia - Senior Brand Manager

  • Highly creative, flexible, and with enough conviction to defend the insights gathered to co-lead the rebrand across dozens of countries, it was an absolute pleasure working with Anastasia. Her positive energy, adaptability and expertise will bring great value to any company partnering with her.

    Laura Soeteman

    Webhelp - Group Brand Director

Have a project to discuss? Let’s chat!